This project seeks to highlight the historical origins of the Adidas Adicolor brand for a modern audience. Adicolor has its roots in the 70’s and 80’s with hiphop, street art, and graffiti and has retained its streetwear energy and developed a cult-following surrounding it. Where Adidas and Adicolor are today is entirely based on their longstanding appeal and their position in the history of global art and culture. They are authentic, real, and down-to-earth in their design appeal. Streetcentric wear for everywhere.

Music Credit / Eric B & Rakim - I Know You Got Soul (Dj ''S'' Remix)